PacLeasePacLease of Bellevue, Wash., recently held a two-day annual sales meeting in Dallas where seminars and breakout sessions focused on how the company can provide “best-in-class’’ experience. PacLease is a division of PACCAR.

“Our theme this year, ‘every interaction matters — people, purpose and passion,’ really set the tone for the whole event,’’ said Rick Walden, PacLease’s director of sales. “Throughout the meeting, the theme became more of a reality statement, and it was incredible to see. It’s important that we view every interaction through the lens of our customers, so we can optimize their experience and do what’s best for them. If they succeed, we succeed.’’

The majority of the meeting emphasized “touch points’’ with customers, and creating processes to ensure PacLease is a company that optimizes the customer experience, according to Walden.

“Each is important, from analyzing their lease-versus-ownership decisions, to working with fleets once they become customers,’’ Walden said. “We are serious about being best-in-class when it comes to the customer experience. We conduct lease-versus-ownership comparisons for our customers and our seminar went into depth about how to provide an accurate picture to them. We know that full-service leasing doesn’t work for everyone: Leasing shouldn’t always ‘win.’ Leasing is often the right choice, but not always. Our seminar provided new tools for our salespeople to help them conduct a fair and accurate assessment for our customers.”

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The sales meeting also included presentations and truck walk-arounds from Kenworth and Peterbilt – two other divisions under PACCAR.

“Every truck we lease is custom-built to best suit our customers’ operations,’’ Walden said. Fuel economy is important, as is productivity, performance and driver comfort. It’s why there is no such thing as a ‘cookie-cutter’ truck from PacLease. We take pride in our spec’ing and the ability to provide a truck that will offer the ultimate experience for our customers.’’

PacLease provides customized full-service lease, rental and contract maintenance programs designed to meet the specific needs of customers, according to the company. “A combination of reliable, custom-built trucks and complete service offerings allows customers to maximize the value of their transportation resources,’’ company said in a press release.

PACCAR Leasing is a part of the financial services group of PACCAR Inc., a global technology company focusing on the design, manufacture and customer support of light, medium and heavy duty trucks under the Kenworth, Peterbilt and DAF nameplates. Further information is available at

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