Heavy Duty Manufacturers Association (HDMA) recently made several staff changes, including two employee promotions and two hires. HDMA is the commercial vehicle division of the Motor and Equipment Manufacturers Association (MEMA).
Beth Barkovich was promoted to executive director of membership development, and Katelyn Litalien was promoted to director of marketing and member services.
Barkovich has filled several roles since joining HDMA in 2012, mainly related to new member recruiting and new member council establishment. In her new position, she’ll primarily continue to lead member development, onboarding and engagement, as well as sales of sponsorships and affiliate member support programs.
In addition, Barkovich is responsible for the Off-Highway Business Forum, the Heavy Duty Manufacturers Representative Council, and the newest forum – Heavy Duty Business Forum India. She has 25 years of experience in the automotive and heavy-duty sectors, including former positions as marketing director with two global component manufacturers and another industry trade association.
Barkovich holds a bachelor’s degree in finance and corporate stock brokerage and a Series 6 securities license.
Litalien joined HDMA in December 2013. She has 11 years of experience in marketing management and holds a bachelor’s degree in business administration and marketing from University of North Carolina-Wilmington.
Litalien and her team, which includes Erin Spring and Daniqua Burgin, will support HDMA events, forums and councils with marketing, communications and administration of HDMA’s member engagement activities.
“Since her first days at HDMA, Katelyn has shown great organizational and event management skills, as well as a strong understanding of marketing strategy,’’ the organization said.
HDMA also hired Erin Spring as manager of marketing communications and Daniqua Burgin as manager of meetings and member services.
Spring joined HDMA last year, bringing more than nine years of experience in marketing and communications. Burgin joined HDMA last year after working as a temporary employee for several months. She has several years of experience as a legal secretary in trusts and estate law and volunteered as a director and chair on various non-profit executive boards in her home state of New York and California.
Based in North Carolina, HDMA is the Commercial Vehicle Division of the Motor & Equipment Manufacturers Association (MEMA), a major industry association with a forward looking strategy and a 111 year legacy of advocacy for the motor vehicle supplier industry.
A member driven organization, HDMA provides industry leadership for NAFTA based original equipment and aftermarket suppliers in the on and off-highway commercial vehicle equipment industry. This is accomplished through a range of services to its more than 200 member companies, which represent direct employment of nearly 200,000 in their US facilities.
The Motor & Equipment Manufacturers Association (MEMA) and its four specialized divisions comprise the leading international trade association in the fast-changing mobility industry. Representing vehicle suppliers that manufacture and remanufacture components, technologies, and systems for use in passenger cars and heavy trucks, MEMA serves as a critical bridge between high-tech capabilities in new vehicles –such as autonomous vehicles and vehicle connectivity—and the “nuts and bolts” of vehicle manufacturing. MEMA works at state, Federal, and international levels to ensure that the marketplace and public policy support the development of advanced, transformative technologies that enable safer, smarter, and more efficient vehicles. By directly employing more than 734,000 Americans and generating a total employment impact of 3.6 million jobs, MEMA’s member companies are the largest sector of manufacturing jobs in the U.S. MEMA’s members are represented through four divisions: Automotive Aftermarket Suppliers Association (AASA), Heavy Duty Manufacturers Association (HDMA), Motor & Equipment Remanufacturers Association (MERA) and Original Equipment Suppliers Association (OESA). For more information on how MEMA is leading transformation in the mobility industry, visit www.mema.org.