- Discover how the SuperTanker Partnership fosters synergy and resilience in a shifting tanker market.
- Uncover new insights on overfill protection systems and how they redefine safety and efficiency.
- Learn why extended warranty solutions attract major fleet operators and what it means for future global expansion.
SuperTanker Partnership: A Legacy of Growth and Collaboration
Century-long heritage drives modern synergy in tank-truck manufacturing with the SuperTanker partnership of Dixon Bayco & Betts Industries
The SuperTanker Partnership continues to shape the tanker market through an enduring collaboration between Dixon Bayco and Betts Industries, both of which have been family-owned for over a century. This milestone venture provides an extended warranty solution for petroleum tankers and showcases how synergies in tank-truck manufacturing can bring remarkable benefits to customers, trailer dealers, and fleet operators across North America. Now celebrating two decades of success, the program stands as a testament to shared values, technical innovation, and industry leadership.
Dixon Bayco and Betts Industries were celebrating their 20-year SuperTanker partnership just last year. The milestone was marked at the NTTC Tank Truck Week in Charlotte, N.C., with a reception hosted by the two companies at the NASCAR Hall of Fame. Reflecting on the celebration, both companies emphasize that family-owned businesses—each over 100 years old—joined forces with a shared vision to expand marketing and customer service in the petroleum tanker market.
Milestones in a Joint Venture Spanning Two Decades
Originally conceptualized by Bob Koeninger of Dixon Bayco and Tom Mooney of Betts Industries, the SuperTanker partnership was launched as a way to align petroleum tanker components under a comprehensive, five-year extended warranty—provided that only Betts and Dixon parts are used. This approach ensures full compatibility and premium reliability for end-users. From the outset, both companies recognized the potential for a joint venture that could transform how tank-truck solutions were delivered.
Both Koeninger (then general manager of Dixon Bayco) and Mooney (former vice president of sales at Betts Industries) viewed this as a chance to serve the petroleum tanker market more effectively. Since its inception, the SuperTanker program has significantly impacted the industry.
“It’s difficult to say how many SuperTankers have hit the market since we started the program,” said J.C. Dolinger, national sales manager for Dixon Bayco, “but some of the largest fleets and trailer dealers in the country have made SuperTanker their standard—it’s a big number.”
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The program’s inception coincided with a shift in the petroleum transportation sector, where fleet operators sought more unified approaches to overfill protection systems, emergency valves, and other critical components. By offering a cohesive package, Betts Industries and Dixon Bayco positioned themselves at the forefront of industry innovation. Today, many of the largest fleets and trailer dealers nationwide have adopted the SuperTanker model, citing consistent performance and ease of service.
Extended Warranty Solution and the Value for Trailer Dealers
Dixon Bayco, with an electronics manufacturing center in Cincinnati, focuses on overfill protection systems and machined components to ensure a steady supply of sophisticated, reliable parts.
Many experts in tank-truck manufacturing credit the collaboration for driving modernization across the supply chain. Beyond simply extending warranties, the program addresses key operational challenges:
- Unified Components
By consolidating overfill protection systems, API loading and unloading valves, and manhole covers under one partnership, fleet owners minimize the logistical issues that arise from mixing different brands.
Stay updated on the importance of Overfill Prevention in the industry, explore this page.
- Dedicated Technical Support
With both Betts Industries and Dixon Bayco providing comprehensive customer service, end-users gain easier access to troubleshooting, parts availability, and future upgrades.
- Market Influence
The widespread adoption among large fleets has set new benchmarks for quality control and product life cycle in the tanker market, influencing other manufacturers to raise their own standards.
Driving Growth Through Manufacturing and Technology Expansion
Ongoing demand for this unified warranty solution has catalyzed major facility expansions at both Dixon Bayco and Betts Industries. Each company has invested substantially in technology upgrades, ramping up production for petroleum components for tankers such as vapor recovery vents, emergency valves, and wet-r-dri butterfly valves.
- Dixon Bayco Expansion: Headquartered in Chestertown, Maryland, Dixon Bayco has an electronics manufacturing center in Cincinnati, Ohio, focused on overfill protection systems and machined components. This setup ensures a steady supply of sophisticated, reliable parts while supporting advanced machining for API loading and unloading valves, vapor recovery vents, and other specialized products.
To learn more about Dixon Valve and their latest innovations, click here.
- Betts Industries Expansion: Based in Warren, Pennsylvania, Betts Industries has continuously adapted its manufacturing processes to meet evolving industry requirements, particularly for manhole covers and emergency valves. The company’s dedication to fair, transparent business practices further reinforces customer loyalty.
For more news and updates on Betts Industries, check out this page.
Both organizations cite the SuperTanker partnership as a primary driver of growth and credit the expanded production capacity for improving the availability of vital parts in a competitive marketplace.
According to Garth Dexter, Dixon Bayco Division Manager, “Along with adding more manufacturing space, market share growth has bolstered our labor force.”
Integrated engineering sets a new benchmark for reliability in the tanker market.
Commitment to Shared Core Values and Industry Innovation
Innovation remains at the core of this collaboration. By synchronizing research and development efforts, Dixon Bayco and Betts Industries reduce redundancy and accelerate product improvements:
- Enhanced Component Integration
Shared engineering teams work tirelessly on new tank-truck solutions, ensuring cohesive performance between valves, vents, and couplings.
- Digital Monitoring and Diagnostics
As the tanker industry shifts toward data-driven operations, the program supports ongoing digital transformations, from sensor-based overfill alarms to remote valve monitoring.
- Streamlined Training
Technical training for both sales teams and end-users ensures that operational best practices and safety protocols are consistently applied. This level of educational outreach amplifies the partnership’s influence across the industry.
Betts Industries has continuously adapted its manufacturing processes to meet evolving industry requirements, particularly for manhole covers and emergency valves.
For in-depth coverage on strategic Partnerships shaping the tanker market, follow this link.
Founded in 1901, Betts Industries is a leading manufacturer of critical components and lighting systems for the global tank-truck industry. Known for its family ownership and commitment to community values, Betts has built a legacy of fair and honest business practices and strong customer relationships. Betts’ mission is to provide unsurpassed customer service, industry leadership, and innovative products that stand the test of time.
Dixon, founded in 1916 by Howard W. Goodall in Philadelphia, Pa., began as a small manufacturer producing rotary hose couplings and other industrial fittings. Over the years, Dixon has expanded its product line and geographic reach, becoming a leading global supplier of industrial hose fittings, valves, and accessories. The Bayco division, based in Cincinnati, focuses primarily on the tank truck industry, featuring state-of-the-art electronics manufacturing for the Flotech overfill product line, as well as machining operations for tank truck and industrial valves and equipment.
Plans for Global Expansion
Over the next few years, Dixon Bayco and Betts Industries plan to extend their combined solutions beyond North America. Several factors fuel this global ambition:
- Rising Demand Worldwide: Petroleum transport requirements continue to grow in emerging economies, presenting new opportunities for a proven extended warranty solution and integrated petroleum components.
- International Dealer Networks: By leveraging relationships with global trailer dealers, the partnership aims to offer comprehensive support packages that mirror the success seen in the United States.
Stay informed about the latest trends impacting Trailer Dealers, check out this link.
- Localized Manufacturing: Both companies are exploring possibilities for overseas manufacturing or joint ventures, ensuring that regional distributors receive timely product deliveries and technical assistance.
“Looking to the future of the partnership, we believe our value proposition will benefit global customers as well,” Dolinger said. “In the next two to five years, we plan to see significant international growth.”
Future Outlook
Despite periodic slowdowns—such as a softer 2024 due to election-year uncertainties and inventory saturation—industry experts agree that this collaborative model will remain a cornerstone of industry innovation. The mantra often cited, referencing Robert Schuller—“Tough times don’t last, tough people do”—underlines the durability of the partnership, showing how a robust focus on service, synergy, and product quality can sustain growth even in challenging periods.
Reflecting on the current state of the tanker manufacturing sector, Dolinger noted, “This year is a bit softer than 2023. Several factors are contributing to the slowdown: it’s an election year, and some new inventory saturation across the country has slowed down new trailer orders. Power units are more available than they’ve been in the last several years, so CAPEX spending has shifted toward that segment. This is not an anomaly or a historically unique market condition. We’ve been through this before.”
Andy Beardsley, vice president of sales at Betts Industries, also emphasized the synergy between the two companies’ sales teams as the key to the joint venture’s success. “The program has been successful because both partners share the same vision, core values, and commitment to developing fairly priced and readily available products. Support staff and management from both companies endorse these principles, creating a beneficial program for the entire petroleum tank truck industry.”
Wider Impact on the Petroleum Tanker Market
Innovation flourishes where tradition meets forward-thinking design.
Both Dixon Bayco and Betts Industries have honed specialized production techniques for petroleum components for tanking, making their combined efforts especially well-suited for industries transporting fuel, crude oil, or refined products. From API loading and unloading valves to emergency valves, these integrated parts deliver enhanced safety while minimizing downtime.
To see more on Production Expansion initiatives and plant investments, explore this link.
This unified approach resonates with fleet owners who value seamless operations, particularly in large-scale distribution networks. It also sets a high bar for potential entrants, ensuring that the partnership’s combination of reliable parts and a cohesive warranty framework remains a distinguishing factor in the competitive tanker market.
Continuing the Legacy and Fostering Customer Trust
Customer trust in this venture stems from its longstanding track record of excellence. By standardizing critical components within a single package, Dixon Bayco and Betts Industries have removed uncertainties around equipment compatibility. This reliability fosters ongoing loyalty among fleets and trailer dealers, who often cite:
- Reduced Maintenance Costs: Uniform parts and shared warranties significantly cut back on maintenance expenses and potential downtime.
- Consistent Performance: Field reports from across North America underscore how the program’s integrated solutions maintain stable performance under rigorous conditions.
- Responsive Service: An unwavering commitment to training, spare parts availability, and technical support helps customers avoid logistical setbacks, reinforcing the partnership’s focus on client satisfaction.
Charting the Path Forward: A Trusted Partnership for the Future
Collaboration and shared values fuel the partnership’s enduring success.
The partnership exemplifies how two century-old, family-owned businesses—Dixon Bayco and Betts Industries—can join forces to benefit an entire sector. By uniting petroleum tanker components, offering a five-year extended warranty solution, and emphasizing overfill protection systems and emergency valves, this collaboration has become a gold standard in tank-truck manufacturing.
Thanks to a culture of synergy, shared values, and ongoing industry innovation, its influence continues to expand, with both companies investing in new technologies, plant expansions, and global expansion. As the industry changes, customers can count on Dixon Bayco and Betts Industries to continue driving progress and delivering value for years to come. Together, they have built a partnership customers can trust—one that delivers unmatched reliability, safety, and support while meeting the evolving needs of the petroleum tanker industry.
Key Developments: Shaping the Future of Tank-Truck Solutions
- Manufacturing Growth: Both Betts Industries and Dixon Bayco invest in expanded facilities and modern technologies to meet evolving industry needs.
- Extended Warranty Solution: A cohesive parts strategy creates long-term cost savings and reliability for major fleets and trailer dealers.
- Global Expansion Goals: Shared expertise positions both companies to enter emerging international markets with proven equipment and support.
Further Insights on Dixon Bayco and Betts Industries Partnership
For those interested in more detailed information about the Dixon Bayco and Betts Industries partnership, the following resources offer comprehensive insights:
- Dixon Bayco and Betts Industries Partnership Overview: Explore the history and details of the 20-year partnership between Dixon Bayco and Betts Industries, including the origins and impact of the SuperTanker program on the tank truck industry. Learn more at Dixon Valve Official Site.
- Betts Industries Market Focus: Discover Betts Industries’ contributions to the tank truck markets, with information on their product offerings and the SuperTanker package that highlights their partnership with Dixon Bayco. For more detailed technical data and market information, visit Betts Industries Markets.
- Dixon Innovations and Products: For insights into Dixon’s innovative solutions in hose coupling and other fluid transfer products, including those developed through the partnership with Betts Industries, head to Dixon Valve Official Blog.
