• Explore how Lew Thompson Performance Incentives fuel Covenant Logistics’ rapid expansion in the dedicated protein supply chain.
  • See how doubling a poultry-focused fleet ties into M&A earnout structures, rewarding strong financial performance.
  • Discover driver recruitment strategies that keep short-haul poultry operations resilient amid shifting freight market trends.
Lew Thompson Performance Incentives of Lew Thompson & Son Trucking

Performance incentives can drive rapid, profitable growth in specialized trucking sectors.

The Lew Thompson Performance Incentives story continues to captivate industry watchers, as Covenant Logistics Group capitalizes on earnout agreements to fortify its position in the poultry transport sector. Structured in 2023 when Covenant completed its acquisition of Lew Thompson & Son Trucking, these incentives have become a prime example of how well-crafted M&A earnout structures can spark immediate growth in specialized trucking services. From expanding the dedicated protein supply chain to refining driver recruitment strategies, the ripple effects of these incentives are shaping 2025’s freight market trends in significant ways.


Unraveling Lew Thompson Performance Incentives

Covenant Transport

Well-structured earnout agreements align both buyer and seller toward ambitious milestones.

Covenant Logistics Group’s purchase of Lew Thompson & Son Trucking in 2023 placed earnout agreements at the forefront of the deal. The Arkansas-based carrier, known for its expertise in poultry hauling, became eligible for up to $30 million in additional compensation if it met specified performance thresholds over three years. Early signs confirmed the viability of this approach:

  • Q1 2024: Covenant recognized $8.1 million in contingent payouts triggered by stronger-than-expected first-quarter growth in the dedicated protein supply chain[/highlight> segment.
  • Q4 2024: Another $6.3 million award brought total recognized incentives close to half the maximum earnout in under a year.

By aligning rewards with clear financial targets, performance incentives reinforced a laser focus on profitable expansion. This synergy between an established Arkansas-based carrier and a larger trucking industry group led to efficient onboarding of new poultry transport contracts, revealing how powerful specialized trucking services can be in bolstering an acquirer’s broader portfolio. Shortly after the deal, executives at Covenant Logistics highlighted fleet expansion as a key post-acquisition priority. The stated goal: surpass 500 trucks by late 2024—more than doubling Lew Thompson’s capacity at the time of closing.

Sponsorship
  • Dixon Bayco supertanker-MarchApril-2025 Banner

Such rapid fleet growth showcases how well-structured performance incentives can channel capital into strategic niches. Lew Thompson & Son Trucking’s reputation, long-standing customer relationships, and deep focus on the poultry transport sector[/highlight> provided a strong springboard for this swift scaling.

Enjoying our insights?

Subscribe to our newsletter to keep up with the latest industry trends and developments.

Stay Informed

How Did the Covenant Logistics Acquisition Ignite Growth?

Q: Why did Lew Thompson & Son Trucking exceed expectations so quickly after joining Covenant’s ranks?

1. Niche Focus and Resilient Demand
In the food transportation supply chain—especially poultry hauling—shippers place a premium on reliability and consistent capacity. Even as broader freight market trends softened in 2024, demand for poultry transport remained relatively stable. From farm pickups to processing facilities and distribution centers, Lew Thompson’s skill in handling sensitive, temperature-controlled loads kept volumes healthy.

2. Earnout Agreements That Incentivize
The M&A earnout structures underpinning the Covenant Logistics acquisition ensured that every performance milestone directly benefited Lew Thompson & Son’s original owners. This clear linkage between operational metrics (e.g., revenue, operating ratio) and post-close financial rewards drove the leadership team to pursue aggressive growth objectives.

3. Immediate Access to Capital
Covenant’s resources—ranging from driver recruitment strategies to new equipment procurement—allowed Lew Thompson & Son to scale faster than it could have on its own. Dedicated routes serving protein shippers often require specialized hauling configurations and strict adherence to biosecurity measures, all of which demand significant upfront investment. Leveraging Covenant’s capital, Lew Thompson swiftly bid for new poultry transport contracts.

4. Strong Regional Relationships

Lew Thompson & Son Trucking Fleet

Building a dedicated protein supply chain helps carriers weather soft freight markets.

Before the deal, Lew Thompson & Son Trucking fostered extensive ties with poultry producers in Northwest Arkansas—a region recognized for major chicken and turkey operations. Joining Covenant’s broader network unlocked cross-regional contract opportunities, leading to expansions into adjacent states. This unwavering demand for safe, on-time poultry freight translated into dependable revenues for the combined entity.

 


Lew Thompson Performance Incentives in Action

At the heart of these performance incentives lies a simple premise: reward post-acquisition outperformance proportionally. By tying a portion of the purchase price to operational achievements, both buyer and seller share the risk—and reap the benefits.

  1. Accelerated Fleet Expansion
    In late 2023, Covenant announced plans to more than double Lew Thompson’s truck count to accommodate burgeoning demand from poultry producers. By early 2025, the fleet had reached over 500 trucks, bolstered by proactive driver hiring and specialized equipment investments.
  2. Poultry-Focused Driver Recruitment Strategies
    Short-haul poultry routes present unique challenges—frequent loading stops, live-haul biosecurity protocols, and tight scheduling. Lew Thompson & Son leveraged its performance-based payouts to strengthen driver retention, guarantee pay tiers during slower weeks, and invest in specialized training. These measures kept turnover rates manageable despite a competitive labor market.
  3. Cost-Effective Resilience
    General truckload operators often struggle during market downturns or rate softness, but carriers entrenched in the dedicated protein supply chain can ride out cyclical headwinds more smoothly. Poultry production rarely halts outright, though disruptions like avian influenza or processing plant overhauls may cause short-term dips. Nevertheless, steady year-round protein demand helped Lew Thompson & Son maintain robust financial performance.
  4. Mutual Benefits for Buyer and Seller
    For Covenant Logistics, the Lew Thompson acquisition offered an accelerated entry into a stable, higher-margin niche. Meanwhile, Lew Thompson’s original ownership unlocked significant earnout payouts by hitting volume and profitability targets. This outcome underscores how well-planned earnout agreements fuse strategic expansion with attractive financial incentives.

Future Outlook for Lew Thompson Performance Incentives

Covenant Transport - Truck on Highway

Transparency, performance metrics, and steady capital form the backbone of successful earnouts.

Covenant anticipates continued growth in poultry freight through at least 2025, and many observers project further performance payouts will be triggered. Company leaders see potential for tripling Lew Thompson’s original size within a few years, subject to market conditions. Key variables to watch:

  1. Poultry Supply Chain Stability
    Issues like avian influenza outbreaks can temporarily dampen volumes, yet they rarely upend long-term demand. Consumer preference for fresh poultry ensures baseline freight remains steady. Occasional plant renovations or expansions can also create short-term route adjustments but typically bode well for future capacity needs.
  2. Equipment Investments
    Operating beyond 500 trucks requires hefty capital outlays. Advanced temperature-control trailers, specialized feed-haul rigs, and robust tractor maintenance are essential. Lew Thompson’s use of updated equipment can confer competitive advantages—better fuel efficiency, fewer breakdowns, and stronger service reliability.
  3. Retention of Specialized Drivers
    Scaling a short-haul operation intensifies driver recruitment challenges. Many prefer these routes for the home-time benefits, but specialized training on live-haul poultry must remain a priority. Solid internal culture, competitive pay, and biosecurity training significantly enhance retention rates.
  4. Long-Term Profitability
    Although near-term operating ratios may look pressured by wage inflation or earnout costs, Covenant’s leadership is adamant that poultry hauling’s relative insulation from economic swings will yield consistent returns over time. As they continue to build a dedicated protein supply chain[/highlight>, management expects synergy gains and cost efficiencies to balance out earlier expansion expenses.

Key Insights from Specialized Trucking Services

Q: What broader lessons can the trucking industry glean from Lew Thompson & Son Trucking’s success under Covenant?

Lew Thompson & Son Trucking

Timely capital injections and specialized drivers accelerate expansion in poultry transport.

  1. Embrace Niche Expertise
    Whether hauling poultry, temperature-controlled pharmaceuticals, or over-dimensional freight, specialized carriers enjoy steadier revenue streams when the general freight market softens. Mastery of unique protocols and equipment establishes a defensible competitive edge.
  2. Use M&A Earnout Structures Wisely
    Tying acquisition price to performance milestones keeps both parties laser-focused on hitting operational targets. In successful integrations, these payouts can turn a regional player into a potent national or multi-regional contender.
  3. Prioritize Driver Recruitment Strategies
    Specialized hauling demands a specialized workforce. Guaranteed compensation models, robust equipment, and well-defined scheduling can be decisive in curbing driver turnover—an enduring challenge in trucking.
  4. Turn Volatility into Opportunity
    Freight market trends can change overnight. By focusing on niches like the poultry transport sector, carriers can cushion themselves against severe rate swings on the spot market. This fosters a more predictable long-term financial trajectory.
Balancing Earnouts and Strategic Expansion

Underneath this success story is a careful balance of financial planning and operational execution. Lew Thompson Performance Incentives showcase how M&A deals can be structured to accommodate both accelerated growth and risk mitigation:

  • Transparent Performance Targets
    Both buyer and seller must define the metrics (e.g., revenue per truck, operational ratio, total miles) that trigger payouts. Clear metrics reduce disputes and build trust in the post-acquisition phase.
  • Steady Capital Injection
    Many earnout agreements infuse the acquired company with capital to develop fleets, personnel, or technology. For Lew Thompson & Son, these funds supported major fleet expansion. Overspending, however, can strain short-term margins, underscoring the need for disciplined planning.
  • Managing Short-Term Margin Pressures
    Acquisition-related costs—ranging from higher insurance premiums to guaranteed driver pay—might eat into near-term profitability. Covenant’s leadership contends these investments lay the groundwork for a stronger strategic position in specialized trucking services.
  • Maintaining Impartial Oversight
    High-value earnouts can trigger disputes if performance metrics aren’t agreed upon upfront. Frequent, consistent reporting ensures both the buyer and seller see transparent numbers, reinforcing the collaborative relationship.

Comparative Glimpse: Enservco’s Buckshot Trucking Deal
Lew Thompson & Son Trucking Property

Driver recruitment becomes critical when scaling dedicated routes in tight labor markets.

Performance-based acquisitions stretch beyond poultry hauling. Enservco Corp., traditionally an oilfield services provider, purchased Buckshot Trucking in 2024 with up to $500,000 in earnout potential. Though less sizable than the Lew Thompson deal, the underlying idea is identical: compensate sellers if operational milestones are surpassed. Buckshot, specializing in hot-shot and LTL trucking for the energy sector, fits Enservco’s goal of diversifying into year-round revenue streams, free from the seasonality of well-site heating services.

 

Early updates show Buckshot’s leadership staying on to navigate cultural integration and preserve customer relationships—a tactic often credited for success in performance-based trucking acquisitions. The main uncertainty lies in energy-market cyclicality: drilling slowdowns or sudden commodity price drops could challenge Buckshot’s upward momentum. If volumes remain strong, the earnout triggers, benefiting the sellers and boosting Enservco’s service offerings.

ArcBest and MoLo Solutions: Another Earnout Study

Not every earnout finishes on a high note. ArcBest Corp. acquired MoLo Solutions in 2021 for $235.8 million upfront, plus a staggering $455 million contingent on performance. A freight recession from 2022 through early 2024 tempered brokerage volumes, prompting ArcBest to slash the contingent liability by $90 million or more. Still, MoLo augmented ArcBest’s shipper network and asset-light capabilities, suggesting the acquisition retains strategic merit. The mismatch between lofty growth targets and a declining freight market, however, kept MoLo’s sellers from receiving the anticipated payouts. This highlights the inherent risk in M&A earnout structures—they can deliver handsome rewards or none at all, depending on real-world conditions.

Fleet Expansion and Driver Recruitment: The Linchpins of Growth

Lew Thompson & Son Trucking’s success derives partly from short-haul poultry routes requiring precise scheduling, biosecurity protocols, and specialized driver training. This operating model appeals to certain drivers—especially those wanting more home time—but it also raises specific recruitment hurdles. By harnessing Covenant Logistics’ financial clout, Lew Thompson & Son was able to:

  • Offer Competitive Wages and Guaranteed Pay:
    Operating in rural areas or high-load-density corridors can entail downtime. Guarantee pay programs help drivers feel secure, lowering turnover and keeping capacity aligned with shipper expectations.
  • Invest in Advanced Equipment:
    Modern tractors and specialized trailers improve reliability, reduce breakdowns, and handle the heavier feed-haul tasks inherent to poultry transport. Enhanced safety features can further reduce insurance claims and foster driver satisfaction.
  • Upgrade Training Programs:
    Biosecurity compliance, handling of live-haul trailers, and on-site safety measures at poultry farms or feed mills require additional instruction. These training initiatives, supported by performance payouts, ensure a consistent standard of service.

Despite higher initial expenditures, such measures generate longer-term efficiency and profitability. In combination with Lew Thompson Performance Incentives, these strategies make dedicated poultry hauling an attractive operation within Covenant’s overall network.


Financial Performance Highlights

In 2024–2025, Covenant’s leadership saw both positive revenue growth (particularly in dedicated operations) and rising operating costs. These trends illustrate the interplay between specialized expansion and the broader freight market environment. Below are selective metrics from 2023 onward, expanded to offer deeper insight:

Revenue Growth and Segment Performance (2023–Q1 2025)

  • 2023 vs. 2024 Total Revenue: Increased ~2.5%, from $1.104 billion to $1.131 billion.
  • Dedicated Truckload Freight Revenue: Rose ~18.4% in 2024, hitting $317.8 million. Much of this jump is attributed to Lew Thompson’s integration and fleet expansion.
  • Expedited Truckload Segment: Essentially flat (+0.8% YoY in 2024) given a softer freight cycle.
  • Managed Freight (Brokerage): Declined ~3.8% in 2024, reflecting weaker spot rates and subdued shipper demand.

In Q1 2025, total revenue dipped ~3% year-over-year to $269.4 million, largely due to lower expedited and brokerage activity. Yet Dedicated revenue reached ~$93.6 million (+11% YoY), thanks to more than 200 added tractors in service across poultry/feed routes. Management noted minor volume hits from avian influenza but anticipates recovery by mid-year.

Operating Income, Margins, and Cost Per Mile Trends

  • 2024 Consolidated Operating Income: $44.8 million (96.0% operating ratio), down from $58.8 million (94.7% OR) in 2023. On an adjusted basis (excluding certain one-time costs), OR hovered near 93.0%.
  • Dedicated Segment Margins: Pressured after incorporating Lew Thompson’s operating costs; ended 2024 with $2.4 million operating income on $317.8 million revenue (~0.8% margin), down from $17.7 million in 2023.
  • Expedited Segment: Maintained modest profitability in 2024 at $22.2 million (down from $28.9 million in 2023).

By Q4 2024, Covenant’s operating cost per mile had risen ~6.6% year-over-year, driven by higher truck driver pay (+10%), insurance claims, and specialized maintenance. Salaries and wages alone increased about 13¢ per mile in Q4, attributable mostly to the dedicated protein supply chain buildup. In Q1 2025, wage expenses jumped another 12% per mile YoY, and maintenance costs leapt ~28% because of rural route wear and tear. Consequently, Q1 2025 adjusted earnings declined to $0.32 per share (vs. $0.42 in Q1 2024), yet management expects margin recovery as weather normalizes and avian flu concerns subside.

Lew Thompson & Son Trucking – Post-Acquisition Impact

Covenant’s April 2023 acquisition of Lew Thompson & Son, valued at around $100 million upfront with up to $30 million in performance-based earnouts, dramatically expanded the dedicated fleet by ~225 trucks initially. Covenant’s leadership is bullish on poultry: it aims to more than double the Thompson fleet to 500+ by the end of 2024, possibly tripling it if demand persists. CEO David Parker specifically cited poultry hauling’s stable, non-commoditized volumes as a key reason for investing heavily in this segment.

From an earnout perspective, Lew Thompson outperformed from the get-go:

  • $8.1 million earnout expense in Q1 2024
  • $6.3 million performance award in Q4 2024
  • $12.5 million paid in Q1 2025 as a first major post-acquisition earnout

Although these payouts weighed on short-term margins—particularly in the Dedicated segment—Covenant excludes them from adjusted results, underscoring that they view these outlays as confirmation of the deal’s success. Executives also note that Lew Thompson’s specialized operations carry higher cost structures (short-haul, heavy loads, biosecurity constraints) but yield more consistent volumes than general truckload freight.

“Outside analysts say Lew Thompson & Son’s performance is a testament to buying into a niche at the right time. Even amid 2024’s freight softness, poultry transport held steady, making the new capacity both sustainable and profitable in the long run.”

Broader Industry Comparisons

Several other trucking giants have also pursued specialized or dedicated strategic expansions in recent years to combat spot rate volatility:

  • Knight-Swift purchased AAA Cooper and, more recently, U.S. Xpress, partly to diversify its services.
  • TFI International acquired CFI’s truckload and temperature-controlled units, seeking stable, specialized lanes.
  • Heartland Express integrated Millis Transfer to capture more consistent, regionally focused freight.

These deals echo Covenant’s pivot: in a highly cyclical industry, dedicated and niche hauling can reduce risk by guaranteeing year-round contractual commitments. Lew Thompson & Son’s success, therefore, aligns with a wider pattern of carriers targeting M&A opportunities that emphasize stable or specialized niches.


Observing the Road Ahead

Lew Thompson & Son Trucking Truck with Load

Doubling a poultry-focused fleet highlights the potential in niche hauling operations.

From all indications, Lew Thompson performance incentives will continue shaping Covenant Logistics Group’s strategic trajectory through 2025 and beyond. Expansions beyond the Southeast or Midwest markets could unlock additional poultry or protein-hauling contracts. While local disruptions—such as feed price fluctuations or specific bird health concerns—may momentarily impact volumes, the essential nature of protein keeps the long-term demand outlook robust.

Furthermore, industry insiders foresee technology playing a role in maximizing profitability. Dispatch optimization, telematics for reefer and feed-haul trailers, and robust driver apps could bolster efficiency. By integrating network technology across specialized verticals, Covenant may minimize deadhead miles, improve driver satisfaction, and enhance real-time load tracking for shippers.

Whether Lew Thompson & Son Trucking continues to surpass benchmarks depends on maintaining disciplined cost controls amid swift growth. With earnouts nearly half-fulfilled within 18 months, the potential remains for further payouts if targeted expansions and profitability metrics hold up. For Covenant, each additional payment confirms the deal’s underlying success in forging a dedicated protein supply chain that offsets general freight market ebb and flow.

Final Thoughts on Lew Thompson Performance Incentives

In an industry vulnerable to rate swings and cyclical demand, performance incentives highlight how niche specialization and structured earnout agreements can deliver outsized benefits. By zeroing in on the poultry transport sector, Covenant Logistics Group ensured a consistent stream of freight even as parts of its Expedited and Managed Freight segments wavered. These performance payouts to Lew Thompson & Son’s original owners underscore how well a carefully executed acquisition strategy can align with operational execution.

For others considering M&A earnout structures, the core lessons revolve around transparency, capital deployment, and leveraging niche expertise. Specialized trucking services—whether temperature-controlled, bulk feed, or dedicated last-mile—offer a degree of insulation from broad rate downturns. With the right investments in driver recruitment, modern equipment, and technology, carriers can transform smaller, regionally focused operations into engines of growth for the wider organization.

Ultimately, the Lew Thompson & Son Trucking narrative underscores the power of aligned incentives, targeted fleet expansion, and a relentless focus on driver satisfaction. As Covenant doubles down on the dedicated protein supply chain, many in the trucking world will keep watching to see if further performance benchmarks trigger bigger earnout checks before the agreement concludes.

7 Powerful Insights & Key Developments
  • Rapid Earnout Milestones: Within the first 18 months post-acquisition, Lew Thompson & Son Trucking secured nearly half of the \$30 million earnout—showing how performance-based structures reward quick, successful integration.
  • Fleet Doubling: The Arkansas-based carrier scaled from ~225 trucks to over 500, reflecting how specialized poultry contracts can drive extraordinary fleet growth in a niche market.
  • Driver Recruitment Strategies: Offering competitive compensation, biosecurity training, and shorter routes helped Covenant attract and retain specialized drivers—critical for scaling a dedicated poultry operation.
  • Stable Poultry Demand: Even when spot freight softens, the poultry transport sector remains resilient, offering carriers a steady revenue stream and lower exposure to volatile markets.
  • Long-Term Synergy: By focusing on specialized trucking services and building a robust, dedicated protein supply chain, Covenant Logistics Group positions itself for sustained success—and additional performance payouts—well into 2025.
  • M&A Earnout Advantages: Aligning buyer and seller via clear metrics and transparent reporting transforms post-acquisition growth targets into mutual wins—highlighted by Lew Thompson’s strong results.
  • Resilient Niche Expansion: Tapping into a reliably demanded, short-haul market (like poultry) allows carriers to hedge against typical freight cycles while maintaining higher margins and year-round operations.

Further Reading:
Explore Key External Resources and Insights
  • Learn more about Covenant Logistics Group’s mission, services, and investor information by visiting the Covenant Logistics official website.

  • Discover detailed company history, specialized freight capabilities, and fleet information at the Lew Thompson & Son Trucking official site.

  • View Covenant Logistics’ latest financial disclosures, quarterly earnings reports, and SEC filings through their Investor Relations portal.

  • Read Covenant’s official announcement about acquiring Lew Thompson & Son Trucking, detailing the terms, financial considerations, and strategic benefits on their April 2023 press release.

  • Examine Covenant Logistics’ comprehensive SEC filing (Form 8-K) for precise financial terms and conditions regarding the Lew Thompson acquisition via the SEC database.

  • Find out more about Covenant’s recent quarterly results, including Lew Thompson’s $6.3 million performance payout, in the company’s Q4 2024 Earnings release.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Tank Transport