Boswell, PA – One of the largest family-owned businesses in Somerset County announced that it has appointed Eric Knopsnyder as Director of Marketing for Riggs Industries, Inc. He will be replacing Shahira Hoffman who will be retiring later this year after serving 20 years with the company.
Knopsnyder brings over 20 years of experience in journalism including editor, sports editor and most recently digital media editor. He will work closely with the management teams of each of the divisions within the company to oversee the development and delivery of a fully integrated marketing strategy for the businesses. Eric will also oversee marketing communications, including the company’s six web sites, social media activities, print and email communication, and advertising.
“We are excited that Eric has joined our team,” said Dan Yunetz, President of Riggs Industries. “We are confident his experience will help grow our organization through effective marketing strategy execution and implementation. On his first day, he put together an entertaining video for our social media outlets which memorialized J&J Truck Bodies and Trailers’ exhibit and customer experience at the recent Mid America Trucking Show. I am impressed with that kind of initiative and enthusiasm.”
Eric holds Bachelor holds degrees in English Writing and Communication and Rhetoric from the University of Pittsburgh. He’s a former amateur wrestler and is co-operator of PA Power Wrestling, an online publication dedicated to coverage of the sport in the Keystone State.
ABOUT THE COMPANY:
Riggs Industries, Inc. was founded in 1958 and employs over 500 people who are engaged in a variety of industries. The companies include Somerset Steel, Lincoln Contracting & Equipment, James A. Redding, J&J Truck Bodies & Trailers, J&J Truck Equipment, and Somerset Welding & Steel.